Your Guide to the Deer Valley Difference
PARK PEAK LODGE
Empire Mt.
Bald Mt.
Flagstaff Mt.
Big Dutch Peak
EMPIRE CANYON LODGE
Lady Morgan Mt.
Bald Eagle Mt.
SILVER LAKE LODGE
DEER VALLEY EAST VILLAGE
Little Baldy Peak
SNOW PARK LODGE
Park City Main Street
Gondola Chairlift
Deer Valley Plaza
DEER VALLEY DIFFERENCE PARK CITY, UTAH
Welcome to Deer Valley Our Legacy 01
Deer Valley Difference
05
Our Values
06
Our Brand Pillars
02
Staff Mindset
03
Expanded Excellence
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08 Deer Valley Offerings & Structure
Three Circle Model
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OUR LEGACY PARK CITY, UTAH
We Create Extraordinary Moments Through Unparalleled Service
As a premier alpine destination, we combine our passion for the mountains with a legacy of service excellence. We deliver unforgettable experiences that become meaningful memories, and build family traditions.
OUR LEGACY PARK CITY, UTAH
1981 1991 1997-1998 2002 2007 2009 2006-2010 2017 2024-2026 2034
Opening
Flagstaff Mountain Expansion
First International Competition Empire, Little Baldy, & Jordanelle Expansion
Winter Olympics
Lady Morgan Expansion
Our Legacy
Inception of Deer Valley Resort Lodging & Reservations Division
# 1 Ski Resort by SKI Magazine for an Unprecedented 5 Years in a Row
Alterra Mountain Company
The resort is the realized dream of Edgar and Polly Stern to create an unprecedented ski destination.
Deer Valley East Village & Terrain Expansion
Deer Valley forever changed the industry.
Winter Olympics
OUR BRAND PILLARS PARK CITY, UTAH
These attributes distinguish Deer Valley from other resorts, and they are the reason our guests return year after year.
What Sets Us Apart
01 Authentic Service
02 Friendly and Knowledgeable Staff
03
Family-Focused
Ski-Only with Limited Capacity
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World-Class Grooming
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06 Elevated Dining
07 Commitment to Sport
08 Multi-Season Mountain Experiences
During last Saturday’s snowstorm, I misjudged a snow-covered driveway, went off the side and got my car stuck. The head of vehicle maintenance was already busy clearing snow and helping the Deer Valley fleet but saw that I was in need. Despite my car not being essential to resort operations, he immediately stepped in. Using his truck, he got me unstuck without hesitation. He made me a priority even though he was busy. He was kind and showed me that he cared. I’m really grateful he came to my rescue.
STAFF MINDSET PARK CITY, UTAH
Staff Mindset
Working at Deer Valley is more than just a job—it’s a sincere mission to create meaningful experiences. Whether you’re crafting culinary delights in the kitchen, maintaining the beauty of our mountain environment, or offering a warm welcome at the front desk, every role is essential. Our team is enthusiastic and committed to delivering remarkable service and creating experiences that delight our guests and foster unforgettable moments.
After a good ski session, I was not feeling very well. I think it may have been the exertion or altitude, so I went to the restaurant to sit and get a drink of water. A waiter came up to me and asked me how I was doing. I mentioned that I was fine and that I just needed to rest. He said he’d be right back. He returned with a cup of tea and some aspirin. He told me that I did not have to take it but that it was there if I wanted it. He proceeded to check in on me every little bit. His attention really made me feel cared for and it left an impression on me.
THREE CIRCLE MODEL PARK CITY, UTAH
Taking Care of the Guest
Difference
Taking care of the guest Taking care of each other Taking care of the company
Our Three Circle Model
The Three Circle Model has been a part of Deer Valley since the resort’s inception, informing and balancing the way we make decisions by equally weighting the importance of our stakeholders.
DEER VALLEY DIFFERENCE PARK CITY, UTAH
Taking Care of the Guest
Exceptional Service + Genuine Care + Attention to Detail =
Difference
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Deer Valley Difference
The essence of the Deer Valley Difference is excellence.
DEER VALLEY DIFFERENCE PARK CITY, UTAH
We are a world-class, service-driven brand that is focused on ease and elevated experiences. We want our guests to have everything they need for an authentic, enjoyable, and memorable time at our resort. We extend that level of service among our staff as well. Exceptional Service
How We Live It
Anticipation Be aware of others and their needs. Discern how to solve issues before they appear. Quality Deliver on, and be accountable for, the high standards of our work. Seek to exceed expectations. Passion Generate energy and endurance to commit to and deliver on our standards of excellence.
Yesterday, I lost my driver’s license while skiing. A staff member from one of the lodges found it, looked me up online, contacted my work to get my info, and called me. He even offered to drop it off in Salt Lake that evening. He was incredibly responsive and explained that he always tries to return lost licenses quickly, especially if someone needs it to travel. We had a great chat about skiing at Deer Valley. I know it wasn’t his job to go to such lengths, but he was genuinely kind, thoughtful, and happy to help. He saved me a lot of hassle, and I know he’d do the same for anyone.
DEER VALLEY DIFFERENCE
Genuine Care
How We Live It
At Deer Valley, you’ll find an uncommon and refreshing sincerity in how we care for others. We are proud to host guests on these mountains we call home, and we are committed to protecting the warm, welcoming environment that creates a fulfilling and collaborative experience for us all.
Authenticity Place importance on building relationships and connecting with others by being real and open. Empathy Be kind and compassionate. Seek to understand what affects and impacts others. Support Share resources and information that help others by offering assistance and communicating clearly.
A staff member came into Skier Services asking about rentals for her kids’ first ski day. Realizing the cost—even with a discount—was a stretch for this staff member, the agent quietly took action. By the next morning, he’d arranged discounted helmets and goggles and even found an instructor who was willing and available to teach the kids. He greeted the family, helped them get set up, and welcomed them back after their day on the mountain. The kids were thrilled, and their mom was deeply grateful. This agent went far beyond his role to make sure this family could experience the mountain the mother helps operate—a truly generous and meaningful act.
DEER VALLEY DIFFERENCE PARK CITY, UTAH
Attention To Detail
How We Live It
Stewardship Take ownership and responsibility in upholding the company’s principles and legacy. Initiative Take action to make a difference without being prompted. Remain flexible and adaptable. Creativity
Our pursuit of excellence starts in the details of every role and extends to the big picture of our company. Our team is responsible and empowered to ensure every touchpoint aligns with the needs of our guests and our staff. The health of our company depends on the detailed care that we provide.
Take risks on original ideas while being resourceful in finding ways to improve and solve problems.
When I was a lift operations supervisor, my team and I had a string of very hard days — cold weather, heavy lifting, long hours, etc. The strain on me was apparent as a young leader. My manager recognized my frustration and invited me out to go on a ride. We took a snowmobile to a closed area of the mountain and rode around on two feet of deep powder. With smiles on our faces and a refreshed demeanor, we stopped and talked about the struggles and how I could adjust and grow as a leader. My manager took the time to be a mentor and support me in my challenges. I will never forget that kindness. Deer Valley taught me how important it is to put people first and to be there when they need you.
DEER VALLEY DIFFERENCE PARK CITY, UTAH
Prioritizing Purpose The mountains are some of the world’s most magical places, so we have a responsibility to care for our environment while creating inclusive, inviting communities to live, work, and play in. Honoring Authenticity Real adventures are super special, not superficial, so we embrace and celebrate the things that make each of our people and businesses unique. Cultivating Collaboration Individual accomplishment pales in comparison to what can be achieved as a team, so we challenge ourselves to learn from one another to achieve common goals. Embracing Empowerment In the business of experience, people make the difference, so we strive to give our teams the tools, training, and opportunities they need to succeed. Our Values
Alterra Mountain Company is a family of iconic year-round resorts. Born out of a shared love of the mountains and adventure, our company has brought together some of the world’s most aspirational brands, including Deer Valley. At our core, these shared values define who we are. They unite us as a team, guide our decisions, and serve as the compass that drives everything we do.
EXPANDED EXCELLENCE
PARK CITY, UTAH
For over 40 years, Deer Valley has led the way in defining the modern ski resort, creating a one-of-a-kind experience of superior guest service, memorable culinary indulgence, impeccable snow grooming and ski-only mountain luxury. Now, we’re excited to venture even further. Upholding our reputation of excellence requires constant progression. Since our inception in 1981, we’ve remained committed to creating a ski resort experience of the highest quality. Often, that means staying ahead of the curve, setting service and operation standards that make a powerful impact in the ski industry.
Expanded Excellence Rooted in our history and guided by possibility, we’ve embarked on our Expanded Excellence initiative, a collection of significant improvement projects that will evolve and elevate the Deer Valley experience for future generations.
EXPANDED EXCELLENCE
PARK CITY, UTAH
Expanded Excellence
Snow Park Base Transformation Our reimagined home base—where world-class amenities meet a one-of-a-kind experience. The new village will be a pedestrian- friendly destination with improved mountain access and underground parking.
Expanded Terrain A long-awaited evolution that will more than
double the size of the resort and make us one of the largest ski resorts in North America. Upon completion, Deer Valley will offer over 5,726 acres of skiable terrain, 37 chairlifts and 238 ski runs.
Revitalization of Existing Facilities Upholding our reputation of excellence through meticulous upgrades to our existing mountain facilities. We’re taking our lodges and dining venues to new heights through thoughtful enhancements and expansions that will leave a lasting impression.
Deer Valley East Village A modern, new village and resort gateway that will provide 1,200 new day-skier parking spots and access to the expanded resort. At full build-out, it will feature a new skier services facility and many resort dining outlets.
EXPANDED EXCELLENCE
PARK CITY, UTAH
Mountain Operations Largest resort expansion in ski industry history Expansion Highlights 31 lifts, 202 runs, 4,300 acres (more than double the terrain) 10 new lifts since Dec. 2024, including 7 debuting this winter Automated snowmaking with 80 miles of pipe and over 1,200 snow guns Over 3,000 feet of vertical drop Longest run: 4.8 miles Food & Beverage East Village Dining: Cafeteria-style stations with chef interaction during the ski day Chute Eleven & The Sticky Wicket: New guest favorites Slopeside Sets: Returning to Chute Eleven this winter Skier Services Deer Valley East Village Lessons: Operating from the temporary 8,000 sq. ft. lodge, offering tickets, rentals, and dining with seating for 200 New Beginner Terrain: Ski School will use high-elevation learning areas on Park Peak 1,200 new parking spaces at Deer Valley East Village
Key Lifts East Village Express Gondola 10-passenger gondola with heated seats and panoramic windows Nearly 3 miles long, 40 towers, 142 cabins, 2,570’ vertical rise Reaches Park Peak in 15 minutes, with cabins every 12 seconds and capacity of 3,000 guests per hour Pinyon Express Connects Flagstaff to Park Peak beginner terrain Six-pack bubble chairs with heated seats 11 towers, 58 chairs, 6,300’ haul rope Revelator Express 16 towers, 86 chairs, 4,000’ slope length 1,556’ vertical rise, 4.3-minute ride Ski up to 2,800 vertical feet to East Village Keetley Express Six-pack bubble chairs with heated seats and LED screen 21 towers, 102 chairs, 6673’ slope length 1249’ vertical rise, 7.5-minute ride
Learn more at deervalley.com/expandedexcellence
DEER VALLEY OFFERINGS PARK CITY, UTAH
Our Offerings
Winter World-class skiing on groomed terrain Ski lessons and private instruction Kids ski school and childcare First Tracks (early lift access and guided skiing) Ski with a Champion (hosted by an Olympic athlete) Mountain Host tours Fireside Dining and Cast & Cut | Seafood Dining
Deer Valley offers a myriad of activities and services that provide a unique resort experience.
Lodging and vacation rentals Taste of Luxury culinary events Private curated experiences
Summer Downhill and cross-country mountain biking Bike rentals and lessons Hiking and trail exploration Scenic chairlift rides Outdoor concert series Summer Adventure Camp for kids Creative Academy classes Horseback riding Stand-up paddleboarding Festivals and seasonal events Taste of Luxury culinary events
DEER VALLEY STRUCTURE PARK CITY, UTAH
Deer Valley Structure
Skier Services
Mountain Operations
Food & Beverage
Support & Admin
Lodging
Children’s Programs Sales & Tickets Retail Ski School DV Academy Rental Operations
Lodging Properties Transportation Group Sales Catering Sales Lodging Operations
Human Resources Sustainability Marketing IT Finance Resort Planning
Guest Services Lift Operations Ski & Bike Patrol Mountain Hosts
Restaurants & Outlets Staff Dining Members Club Banquets Resort Activations Facility Stewardship
Snowmaking & Grooming Competitions & Activities Lift, Fleet & Building Maintenance
DEER VALLEY DIFFERENCE PARK CITY, UTAH
Deer Valley Events
Field Guide
Safety & Conduct
Guest Services
Mountain Report
Ikon Pass App
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